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Privacy Policy

Last updated: February 2026

Overview

MelissaWeinerHomes.com ("this website") is operated by Melissa Weiner, real estate agent with Trust Real Estate. This privacy policy explains what information is collected when you visit this website and how it is used. This policy also describes how we handle contact form submissions and text message communications.

Information We Collect

This website collects information through the following services:

Website Analytics & Visitor Tracking

To improve our website experience and understand how visitors interact with our site, we collect detailed analytics data on every page visit. This helps us optimize content, improve navigation, identify which features are most valuable, and understand our audience. This tracking is enabled for all visitors by default.

Complete Data Collected Per Visit:

  • Full IP address (complete, unmasked) — used for geolocation, fraud detection, and audience analysis
  • Country, state, and city location (derived from IP geolocation)
  • Latitude and longitude (GPS coordinates from IP geolocation)
  • Page URL visited
  • Referrer source (where you came from)
  • Browser type and operating system
  • Device type and screen resolution
  • Browser language and timezone settings
  • Session ID (to group related page visits together)
  • Timestamp of each visit and event
  • Event data (all page interactions including phone clicks, file downloads, link clicks, form opens, modal opens)

This data is collected automatically on every page load and stored permanently in our secure database until you request deletion. We use this information to:

  • Build detailed visitor profiles and understand audience demographics
  • Track which pages and content generate the most interest
  • Identify navigation patterns and optimize user experience
  • Monitor website performance, security, and fraud detection
  • Generate insights about real estate market demand by geography
  • Analyze which external services (IDX, partner links) are most valuable
  • Support sales and marketing efforts with visitor analytics

Vercel Analytics

In addition to our own analytics, this website uses Vercel Web Analytics to understand how visitors use the site. Vercel Analytics collects anonymized, aggregated data including page views, referral sources, browser type, and device type. Vercel Analytics does not use cookies and does not collect personally identifiable information. Data is processed in accordance with Vercel's Privacy Policy.

GoHighLevel Chat Widget

This website uses a chat widget powered by GoHighLevel (HighLevel Inc.) to enable real-time communication. When you use the chat widget, the following information may be collected:

  • Name and contact information you voluntarily provide
  • Messages and conversation history
  • Browser type and device information
  • IP address and approximate location

This data is stored and processed by GoHighLevel in accordance with their Privacy Policy. Information collected through the chat widget is used solely to respond to your inquiries and provide real estate services.

Contact Form

When you submit our contact form, we collect the following information you provide:

  • Full name
  • Email address
  • Phone number (optional, but required if you opt in to text messages)
  • Your message/inquiry

Contact form submissions are securely transmitted to GoHighLevel via webhook for CRM management and follow-up communications. In addition to the information you provide, we automatically collect and permanently store:

  • Complete, unmasked IP address
  • Country, state, and city location (from IP geolocation)
  • Latitude and longitude (GPS coordinates from IP)
  • Device information (browser, operating system, device type)
  • Browser language and timezone
  • Screen resolution
  • Referrer URL (where you came from)
  • UTM campaign parameters (if applicable)
  • Submission timestamp

When you provide consent for communications, your consent timestamp, preferences, and the full consent language are permanently recorded.

This data is stored in our database and used to:

  • Respond to your real estate inquiry
  • Follow up with you regarding properties and services
  • Build a profile of your location, interests, and contact history
  • Comply with legal and regulatory requirements

AI-Powered Research Tools

This website provides a link to Grokipedia, an AI-powered research tool by xAI. When you follow this link, you leave our website. Your use of Grokipedia is subject to xAI's Privacy Policy. We do not collect data from your use of external AI tools.

SMS/Text Messaging

By opting in to receive text messages through our contact form, you consent to receive recurring SMS and MMS messages from Melissa Weiner, Trust Real Estate related to real estate services, including property updates, appointment reminders, follow-up communications, and marketing messages.

Your mobile phone number and SMS consent data will not be shared with third parties or affiliates for marketing or promotional purposes.

  • Message frequency varies based on your real estate needs
  • Message and data rates may apply
  • Reply STOP to any message to opt out
  • Reply HELP for assistance

Opt-out requests will be processed within 10 business days as required by FCC regulations.

For SMS questions, contact us at (469) 949-9000 or melissatxhomes@gmail.com.

Cookies

This website does not set first-party cookies. The GoHighLevel chat widget may set cookies necessary for its functionality, such as maintaining your chat session. These are limited to what is required for the chat service to operate.

How We Use Your Information

Information collected is used to:

  • Respond to your real estate inquiries
  • Provide information about properties and services
  • Communicate with you via phone, email, or text message about real estate services (with your consent)
  • Analyze website traffic patterns and user behavior to improve site design and content
  • Identify high-value pages and content to enhance visitor experience
  • Monitor which external resources (IDX search, partner services) are most used
  • Understand geographic distribution of real estate prospects
  • Prevent fraud and maintain website security
  • Comply with legal obligations, including TREC requirements

Third-Party Service Providers

We work with trusted third-party service providers to operate this website and deliver real estate services:

  • GoHighLevel — CRM and client communication
  • Vercel — Website hosting and analytics
  • xAI — AI-powered research tools via Grokipedia link

These providers are contractually bound to protect your personal information and may only use it to provide the services we have engaged them for.

We do not sell your personal information to any third party.

Information may be shared with Trust Real Estate (the brokerage) as required by Texas real estate regulations.

Do Not Call / Communications Preferences

You may opt out of communications at any time through the following channels:

We maintain an internal Do Not Call list and honor the National Do Not Call Registry. Opt-out requests are processed within 10 business days.

IP Addresses and Location Data

Your IP address is considered personally identifiable information under privacy laws in many jurisdictions. We collect, store, and analyze complete, unmasked IP addresses from all website visitors. IP addresses are stored indefinitely unless you request deletion.

Why We Collect Full IP Addresses:

  • Track exact location and geographic distribution of website visitors and real estate prospects
  • Build detailed visitor profiles linked to specific locations
  • Identify potential fraud or security threats using full IP data
  • Analyze market demand by precise geographic region
  • Comply with legal and regulatory requirements
  • Support business intelligence and sales insights

IP addresses are never anonymized or masked. The complete IP address (e.g., 192.168.1.1) is stored in our database. Combined with geolocation data and your browsing behavior, this information can be used to identify you.

You have the right to request deletion of your IP address and all associated tracking data at any time. Please note that deletion requests may take up to 30 days to process. However, anonymized aggregate analytics may be retained.

Your Rights

You may request access to, correction of, or deletion of your personal information by contacting Melissa Weiner at melissatxhomes@gmail.com or calling (469) 949-9000.

For European Union and California residents: You have additional rights under GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), including the right to access, correct, delete, and port your personal data. You also have the right to withdraw consent at any time and to lodge a complaint with your regional privacy authority.

Children's Privacy

This website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly delete it.

Data Retention

  • Website analytics data (page views, events, IP addresses, geolocation): Retained for up to 12 months to maintain historical insights and traffic analysis
  • Contact form submissions: Retained for the duration of any business relationship and any applicable legal retention period
  • Consent records (including timestamps and consent language): Retained for a minimum of 4 years to support compliance verification and litigation defense
  • Vercel Analytics: Processed according to Vercel's data retention policy

You may request deletion of your personal information and associated analytics records at any time by contacting us at melissatxhomes@gmail.com or (469) 949-9000.

Changes to This Policy

This privacy policy may be updated from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact for Privacy Concerns

If you have questions about this privacy policy, concerns about our data practices, or would like to exercise your privacy rights (access, correction, deletion, data portability), please contact us:

We aim to respond to all privacy requests within 30 days.

Let's Connect

I'll get back to you within 24 hours

Or call directly: (469) 949-9000

Grokipedia